White Label SEO for Australian Agencies
Three of your clients have asked about SEO this year. You quoted one, turned the second away, and the third is still waiting on an email you keep moving to next week. You've got 5 to 25 clients, a designer, maybe a developer, and no appetite for hiring a technical SEO and a content lead to service work that lands unevenly.
So you've probably already tried white label SEO once. A contractor who answered fast for six weeks, then went quiet for three in the middle of a migration, and you found out because your client rang you, not because he told you.
That's the part we've built around. Published wholesale rates, turnaround measured in business days, and one senior person who scopes your brief and then does the work rather than handing it down a chain you can't see.
- $990
- Entry price, published in full
- 30 days
- Notice to leave. No lock-in
- 1pm to 6pm
- AEST, senior-led, contactable
Wholesale rates and what you should resell them for
Our monthly white label SEO services rates, in AUD, ex GST. The resale column is what we'd recommend, and it's what we charge direct clients ourselves, so we never undercut you in your own market.
| Tier | Wholesale to you | Recommended resale | Your margin | Gross per client per year |
|---|---|---|---|---|
| Local (one location or service area) | $550 | $990 | 44% | $5,280 |
| Growth (multi-service, multi-suburb) | $1,100 | $1,990 | 45% | $10,680 |
| Ecommerce / Authority | $1,950 | $3,490 | 44% | $18,480 |
Scope matches our direct pricing. Local covers Google Business Profile work and weekly posts, 8 citations, 2 pages optimised and one article a month, 20 keywords tracked. Growth adds 5 pages, 3 articles, 4 links, technical fixes and 50 keywords. Authority adds 8 articles, 8 links, digital PR and 150 keywords.
Five Growth clients is $4,450 a month of gross margin for work you're not doing. Plenty of partners run above 45% because they bundle reporting and account management around it.
Buy one deliverable at a time first
Most partners don't start with a retainer. They buy one article or one audit for a client who's already asking, see whether we hit the date, then move a retainer across a month or two later. That's the sensible order.
| Deliverable | Wholesale | Turnaround |
|---|---|---|
| Article, 1,500 words, researched and optimised | $180 | 3 business days |
| Technical audit, up to 500 URLs | $450 | 5 business days |
| Ecommerce audit, up to 5,000 URLs | $850 | 5 business days |
| Editorial link, DR40+ | $320 | 21 business days |
| Keyword research and content map | $390 | 4 business days |
| Google Business Profile monthly management | $220 | Ongoing |
| White-labelled monthly report | $90 | By the 5th |
| Site migration plan | $1,200 | 10 business days |
A $450 audit resold at $1,500 is a $1,050 margin on one invoice, and it usually starts the retainer conversation with your client anyway.
Turnaround, and what happens when we miss
Counted from the day we have the brief and the access, not the day you first mentioned it. Audits 5 days. Articles 3. Keyword maps 4. Reports in your hands by the 5th, so you read them before your client does.
Miss a published date without warning you before the deadline and that deliverable is free. Not discounted, not credited later. Removed from the invoice. We've paid that out four times in two years, each one our own scoping error.
A brief that arrives underspecified gets a question from us inside one business day, not silence until the due date.
What white label actually means in the mechanics
Plenty of firms say white label and mean they'll put your logo on their PDF. Here's the operational detail of a white label SEO reseller arrangement with us.
NDA before the first brief
Mutual, covering your client list and your pricing. First document, not an afterthought.
Your logo, your colours, your document
Reports, audits and content plans arrive as editable files in your brand, with no SERPDrive footer, no watermark, no "prepared by" line. Nothing client-facing carries our name anywhere.
An email alias on your domain, if you want one
You create something like [email protected] and forward it to us. We reply from it. Your client sees your domain in the header and nothing else.
We never contact your client
Not to chase access, clarify a brief or follow up an invoice. If we need GA4 or Search Console, we ask you and you sort it.
Client calls only if you ask
Some partners want a senior SEO on a quarterly call. We join as your team member, briefed on how you've positioned things, and we don't hand out our own details.
No case studies, no logos
Your clients never appear in our marketing, and neither do you unless you offer in writing.
Onboarding, with the actual dates
You submit a brief
Client's site, target suburbs or product categories, what they've already been promised, any history worth knowing. One page is enough.
Scoped within 2 business days
A tier recommendation or deliverable list, a price, and an honest note if the client isn't ready to spend that money yet.
NDA and partner agreement signed
Usually same day. No lock-in, 30 days notice either direction.
Audit delivered inside 5 business days
of access being granted, white-labelled, yours to send or repackage.
First month's work starts
the next Monday after the audit is signed off, with the month's deliverable dates confirmed in writing up front.
First brief to work underway is typically 8 to 10 business days, most of it waiting on client access rather than us.
We're taking four new partner accounts this quarter
Four, then we're closed until January. The reason is unglamorous. This is a small senior-led team, the person who scopes your brief does the work, and that model has a hard ceiling before dates start slipping.
We'd rather tell you the queue is shut in October than take your brief and become the contractor who went quiet.
When white label SEO is the wrong call for you
Don't do this if you want in-house capability. Two years of reselling teaches your team nothing about technical SEO. If your plan is to own the skill, hire a junior and pay us $250 an hour for consulting instead.
Skip it if your clients are enterprise. Procurement wants the specialist named in the contract, on the call, with their own insurance certificate. Running that through a white label layer is a bad experience for everyone.
And skip it if you don't want to own the client relationship. White label SEO outsourcing removes the delivery work, not the account management. Someone at your end still reads the report, answers the awkward month-four question about rankings moving sideways, and holds the invoice conversation. If nobody there wants that job, refer the client out for a commission.
Questions
Questions we get asked
Straight answers, including the uncomfortable ones. Anything else goes to the person who does the work.
Ask your own questionWill you ever contact our clients?
No. Not by email, phone or LinkedIn, during the engagement or after it. If we need something from them, we ask you. The only exception is a call you've invited us to, where we attend as part of your team.
What if we lose the client?
Give us 30 days notice and that account stops billing. No exit fee, no minimum term. We hand over every file, working documents and keyword tracking history included, in a format you can pass to whoever comes next.
Do you sign an NDA?
Yes, before you send the first brief. Mutual, covering your client identities, your pricing and anything you share about your commercial arrangements. If your agency has its own template, send it and we'll sign that instead.
How much should we mark this up?
Around 45%, the resale column above. Below 35% and one difficult client eats the margin on three good ones. Above 60% is fine if you're genuinely adding strategy and account management, and some partners do.
Can we see a sample audit before committing?
Yes. Ask and you'll get a real anonymised technical audit, client details stripped, the same document a partner sent to their own client last quarter. No NDA needed for that, no sales call attached.
Who talks to the client when something goes wrong?
You do, and we make sure you're not walking in blind. If a deliverable will slip or a result has gone backwards, you hear it from us before the client asks, with a plain explanation of what happened and what we're doing about it. We'll draft the client-facing version for you.
Free, by hand, no obligation
Get the rate card and a real sample audit
Two ways in. Ask for the partner pack and you'll get the full rate card plus an anonymised sample technical audit, sent by a person inside one business day, with no follow-up sequence attached.
Or book a 15 minute partner call. We'll ask what your clients keep requesting, say which tier fits and whether the per-deliverable route makes more sense first, and give you a straight answer on whether one of this quarter's four spots suits you. Our direct client pricing is published at /seo-pricing/ so you can see what your clients would pay going elsewhere.
- Turnaround
- Two business days
- Follow-up
- No sales call unless you ask
What clients say
In their own words
Upwork reviews, reproduced unedited apart from the spelling of Arbaz’s name.
Great service, great communicator, patient, kind, helpful, and knowledgeable. Arbaz delivered a solid report that listed all the issues we face with our site, and answered all our questions. Happy!
I hired Arbaz to build links for our company website. He did well in his job. He manually outreached the website administrators and got us do-follow high DR/DA backlinks from the real website with high organic traffic, as we demanded. We noticed a great increase in our website domain authority due to the links Arbaz built for our website. He delivered on his commitments and was a pleasure to communicate with. I am extremely pleased with the outcome and will certainly work with Arbaz again.
Thank you for the invaluable SEO keyword research support you've provided during our recent projects. In a short period, your expertise has made a noticeable impact on our strategy and outcomes. Your ability to quickly identify relevant keywords and analyze market trends has been particularly impressive, directly contributing to enhancing our content's reach and effectiveness. Thank you Arbaz!
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