SEO service
SEO Link Building Services for Australian Businesses, Priced Honestly
You get the email most mornings. Guest post on a DA55 site, $80, fast turnaround, niche edits available. Sometimes it's a spreadsheet with four hundred domains and a price column. Most SEO link building services in Australia are selling exactly that: a private blog network with an invoice attached.
Those links do one of two things. Nothing, because Google worked out years ago that a site publishing eleven unrelated articles a day about crypto, dentistry and caravan hire is not a publisher. Or they hurt you, because the same network points at gambling affiliates and payday lenders.
So here's what we build instead, what we won't touch, and what each link genuinely costs us to get. Some of it is less comfortable than the sales pitch you've been hearing.
- $990
- Entry price, published in full
- 30 days
- Notice to leave. No lock-in
- 1pm to 6pm
- AEST, senior-led, contactable
What makes a link worth having
Relevance comes first. A link from a Sydney building industry publication to a concreter beats a link from a general business blog with triple the authority. Google reads the page the link sits on, and the site around it.
Second, does the linking page get traffic of its own? Not the domain, the page. A page nobody reads passes almost nothing.
Third, the uncomfortable test: would this link exist if money had not changed hands? The closer to yes, the more durable it is.
Which brings us to Domain Rating and Domain Authority, estimates invented by Ahrefs and Moz. Google does not use them and cannot see them. A DR70 site with 200 organic visits a month, a "Write For Us" page and a homepage that links to a casino is a link farm with a good score. A DR18 industry association with 4,000 real visitors is the better link. We use DR as a rough filter, nothing more.
What our SEO link building services actually do
We won't claim all of it is pristine. Some involves paying for editorial placement, and pretending otherwise insults your intelligence.
| Method | What it takes | Realistic volume |
|---|---|---|
| Digital PR with original data | 15 to 25 hours to build the asset (survey, pricing analysis, FOI request), then outreach | 2 to 6 per campaign, one campaign a quarter |
| Expert commentary (SourceBottle and similar) | 20 to 40 minutes per response, low hit rate | 1 to 2 a month |
| Genuine guest contributions on real AU publications | Written properly, often a placement fee of $200 to $600 | 1 to 3 a month |
| Industry associations and memberships | The membership fee you may already pay | One-off, permanent |
| Local sponsorship and community links | $300 to $2,000 to the club or netball team | 1 to 4, nearly impossible to copy |
| Supplier, partner and distributor links | A phone call and a follow-up email | 2 to 5 in the first quarter |
| Resource pages and tools that earn links passively | 10 to 30 hours once | Ongoing, no outreach |
| Broken link reclamation | 2 to 4 hours a month | 1 to 3 a month |
Digital PR is the most durable because the link is attached to something that exists. A survey of 400 Australian tradies on quoting habits keeps getting cited two years later. Nobody links to a guest post twice.
Sponsorship is quietly the best value in local search. A competitor can buy the same guest post you did. They cannot buy the junior cricket club you sponsor in Frankston.
Month by month
What the first year usually looks like, and when you can leave
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- Technical and local foundations
- Google Business Profile movement
- Organic rankings
- Compounding
- You can leave
Month 1
Setup-heavy. Crawl issues, tracking, the Google Business Profile, and the pages that earn money first. We do not dress month one up as results.
Typical timing, not a guarantee. Thirty days notice applies in any month, with no exit fee and no clawback.
What we refuse to do, and the actual reason
Private blog networks. Link exchanges at scale. Paid links on sites whose only business model is selling links. Comment and forum spam. Automated outreach at volume, which now just means burning your domain's sending reputation.
The reason isn't moral, it's arithmetic. These links get devalued in batches, so the ranking you paid for disappears in a week. And unwinding a toxic profile costs more than the links cost to buy. We've quoted $4,000 of remediation work to undo $1,200 of purchased links, and the client still lost six months.
Compare the models
What you are actually buying, laid side by side
Three ways people have bought SEO before they ring us, and the way we sell it.
SERPDrive
$990, $1,990 or $3,490 a month
- Who does the work
- The senior who scoped it. No account manager, no junior handover, contactable 1pm to 6pm AEST.
- What the report shows
- The deliverables listed for your tier, every month, with the work shown and an honest read of the numbers when they are not moving.
- When it goes wrong
- At the three month mark we go through the data honestly. If the volume in your niche is too thin, we say so rather than roll you into another quarter.
- The contract
- None. Thirty days notice in writing, any month, no exit fee and no clawback. You keep everything.
Australian link opportunities most agencies never mention
Offshore link vendors sell you global blogs because they don't know what exists here.
- Industry associations: Master Builders, NECA, Master Plumbers, CPA Australia, the state law societies, ACA for childcare, NDIS provider directories.
- State and local government business directories. Service NSW and Business Victoria listings, council business registers, tourism board listings.
- Local news mastheads. Regional papers still publish community business stories and they still link.
- Chambers of commerce, BNI chapters, and local business awards (entering is often the link).
- University and TAFE resource pages, especially for trades apprenticeship and care sector content.
Ten .com.au or .org.au links do more for a commercial ranking in Parramatta or Belmont than fifty global ones. If you're chasing SEO backlinks in Sydney, local relevance is the whole game, and the map pack rewards it twice.
Four to eight links a month is the real pace
Four on Growth, eight on Authority. Anyone quoting fifty a month is not doing outreach, they're pulling from inventory, and inventory means a network.
Velocity matters because it's visible. A site that earns three to eight links a month for two years looks like a business doing things. A site that sits flat for a year, then takes 140 links in April, looks like a site that bought 140 links in April. We've watched that pattern reverse rankings inside a month.
Cleaning up after a previous provider
If you've inherited a bad profile, the first job is an audit: what's pointing at you, from where, and whether it's doing damage or just sitting there ignored.
Then the honest part. Google's disavow tool matters far less than it did in 2014, because Google now ignores most rubbish links on its own, and manual actions are rare. Usually the right answer is to build good links so the bad ones become a smaller share of the profile, not to chase removals from sites that never reply. We'll disavow where there's evidence of a paid network you were part of. Otherwise we'd rather spend your money forward.
What this costs
A digital PR placement effectively costs $400 to $1,200 once you account for the asset that earned it. Editorial placement on a genuine Australian publication runs $300 to $600. An association membership link is the cheapest legitimate link going, often $300 to $800 a year for something you should hold anyway.
Links are built into our retainers rather than sold separately. Growth is $1,990 a month and includes four quality links. Authority is $3,490 and includes eight links plus digital PR. Full detail sits on our SEO pricing page, including what's in each tier.
For agencies buying wholesale, editorial placement on DR40+ AU-relevant sites is $320 each, white-labelled, with the live URL and the metrics at placement. No lock-in, 30 days notice, either way.
Run the sum
How many enquiries a month each tier has to bring in
The only sum that matters, and it changes completely with what you sell. Move these to your own numbers.
Each enquiry is worth about $420 at that rate. That is revenue, not margin, so apply your own margin.
Local
$990 a month · One service area
3 enquiries a month to break even
GrowthMost common
$1,990 a month · Multi-suburb or service
5 enquiries a month to break even
Authority
$3,490 a month · Competitive metro
9 enquiries a month to break even
Fees are the published monthly prices, in Australian dollars, ex GST. If the number for Authority is not realistic for your business, Authority is the wrong buy, and we will say so.
Questions
Questions we get asked
Straight answers, including the uncomfortable ones. Anything else goes to the person who does the work.
Ask your own questionCan we just buy links?
You can, and plenty do. What you're buying is a rental. The site gets devalued or sells out, the link stops working, and you're back where you started minus the money.
How many links do we need?
Look at the three sites ranking above you. If they each have 40 referring domains and you have 12, the gap is 25 to 30 quality links, or six to nine months of honest work. We'll do that count before you sign anything.
Do you guarantee DR?
No. We guarantee AU relevance and a page with real traffic. DR is a third-party estimate Ahrefs can change overnight, and guaranteeing a number you don't control is how agencies end up buying from networks.
Will we get penalised?
Not by anything we build. Manual actions almost always follow obvious paid networks or automated spam, neither of which we use. If you've bought links previously, tell us early so we can factor it in.
How long before links move rankings?
Google has to crawl the linking page, then re-evaluate yours. Four to twelve weeks for one link to show any effect, with compounding from month five or six. Anyone promising movement in a fortnight is guessing.
Do links even still matter?
Yes. Less than in 2016, more than the sceptics claim. For competitive commercial terms they're still the main separator between two sites with equally good pages. For low-competition local terms you can often rank without them.
Free, by hand, no obligation
What happens if you enquire
Four fields: website, main competitor, service area, email. Within two business days a senior person spends 30 to 45 minutes pulling your backlink profile against that competitor, then tells you the real gap, the worst links you already have, and the three opportunities we'd chase first.
Three genuine findings, one you can action yourself without paying us, one that needs help. No automated PDF, no obligation, and no sales call required.
- Turnaround
- Two business days
- Follow-up
- No sales call unless you ask
What clients say
In their own words
Upwork reviews, reproduced unedited apart from the spelling of Arbaz’s name.
I hired Arbaz to build links for our company website. He did well in his job. He manually outreached the website administrators and got us do-follow high DR/DA backlinks from the real website with high organic traffic, as we demanded. We noticed a great increase in our website domain authority due to the links Arbaz built for our website. He delivered on his commitments and was a pleasure to communicate with. I am extremely pleased with the outcome and will certainly work with Arbaz again.
Thank you for the invaluable SEO keyword research support you've provided during our recent projects. In a short period, your expertise has made a noticeable impact on our strategy and outcomes. Your ability to quickly identify relevant keywords and analyze market trends has been particularly impressive, directly contributing to enhancing our content's reach and effectiveness. Thank you Arbaz!
I had the pleasure of working with Arbaz, an exceptional SEO Specialist who surpassed my expectations. From the start, his professionalism and expertise were evident. He conducted a thorough website audit, developed a tailored strategy, and optimized on-page elements and off-page backlinks. His knowledge of the latest SEO trends and proactive recommendations greatly improved our website's visibility and organic traffic. His ability to collaborate with the content team and implement technical SEO optimizations further solidified their effectiveness. Overall, I highly recommend this SEO Specialist for his remarkable results and dedication to driving business growth.
Keep reading