SERPDRIVEAUSTRALIA
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SEO Services for Australian Businesses That Need the Phone to Ring

SERPDrive is a small senior-led SEO agency working Australian hours. We sell SEO services to three kinds of business: trades and home services, NDIS and aged care providers, and professional services like law firms, accounting practices and dental clinics. Pricing is published on the site, there's no lock-in contract, and the person who scopes your work does the work.

That last part is the whole pitch. If you've hired an SEO company before and found yourself emailing a stranger about a report you didn't understand, you already know why it matters.

$990
Entry price, published in full
30 days
Notice to leave. No lock-in
1pm to 6pm
AEST, senior-led, contactable

Free manual audit

Four fields. A senior spends 30 to 45 minutes on your site and comes back within two business days.

The one who keeps beating you. A name or a web address, whichever you have.

Two business days, written by a person. No obligation, and no sales call unless you ask for one.

How most Australian SEO agencies are actually structured

A senior strategist or the founder runs your sales call, diagnoses your site properly, and you sign. Then the work goes to a delivery pod. A junior account manager fronts your monthly call, and the optimisation is done by someone you've never spoken to, working from a checklist built for a hundred other clients.

Nobody in that chain is dishonest. It's just how you scale on billable hours. The cost lands on you: the person making decisions about your site doesn't know 70% of your margin sits in one service, or that you've stopped working a particular suburb.

We're built the other way. Small client list, senior delivery, direct contact, 1pm to 6pm AEST.

What the first six months actually look like

Month one is setup-heavy and light on results. Anyone who tells you otherwise is selling something.

  1. Weeks 1 to 2

    Technical audit, keyword and competitor research, and a written roadmap with the sequence and the reasoning. You get a call to walk through it, not a PDF in your inbox.

  2. Weeks 2 to 4

    Quick technical wins: indexing, page speed, internal linking, title tags, schema, and tracking that actually records form fills and calls. Profile rebuilt properly.

  3. Months 2 to 3

    Content and local signals. Service and suburb pages get written and optimised, citations go out, the review system starts running. Profile movement usually shows in 4 to 8 weeks, so this is where the first enquiries appear.

  4. Months 3 to 4

    Organic rankings shift on the terms that matter, and links start landing on Growth and Authority.

  5. Months 4 to 6 and on

    Compounding. Month-two pages mature while new ones go live, and enquiry volume stops being lumpy.

What we report, and what we refuse to report

Rankings alone are a vanity metric now. Results pages vary by person and location, AI answers sit above the links, and a number one position sends fewer clicks than it did three years ago. A screenshot of green arrows tells you nothing about your bank account.

So we report enquiries, calls, form fills and, where you can tell us, booked jobs and their value. Alongside that: organic sessions to your money pages, map pack visibility for your service suburbs, and tracked keywords shown as a trend rather than a trophy.

We won't pad the win column with irrelevant long-tail terms, count impressions as results, or claim credit for branded searches from people who already knew your name.

What this costs

Plan Monthly Built for
Local $990 One location or service area. GBP optimisation, weekly posts, 8 citations, review system, 2 pages optimised, 1 article, 20 keywords, monthly report plus a call.
Growth $1,990 Local plus 5 pages, 3 articles, 4 links, technical fixes, 50 keywords, conversion tracking, fortnightly call.
Authority $3,490 Growth plus 8 articles, 8 links, digital PR, AI search visibility, 150 keywords, quarterly strategy, Slack access.

One-off: SEO audit $1,500, ecommerce audit $2,500, migration $3,500 to $8,000, GBP setup $690, consulting $250 an hour.

No lock-in, 30 days notice any time. Price rises apply to new clients only, so sign at $990 and you stay at $990. Full breakdown on SEO pricing.

Run the sum

How many enquiries a month each tier has to bring in

The only sum that matters, and it changes completely with what you sell. Move these to your own numbers.

Each enquiry is worth about $420 at that rate. That is revenue, not margin, so apply your own margin.

  1. Local

    $990 a month · One service area

    3 enquiries a month to break even

  2. GrowthMost common

    $1,990 a month · Multi-suburb or service

    5 enquiries a month to break even

  3. Authority

    $3,490 a month · Competitive metro

    9 enquiries a month to break even

Fees are the published monthly prices, in Australian dollars, ex GST. If the number for Authority is not realistic for your business, Authority is the wrong buy, and we will say so.

Who we're not a good fit for

Businesses needing results inside 30 days. SEO doesn't work on that timeline. Run Google Ads.

Businesses that can't answer an email for three weeks. We need approvals, photos and the occasional sanity check from someone who knows the trade. If nobody has 30 minutes a month, the work stalls and you'll blame us.

Anyone shopping for guaranteed rankings. Nobody can guarantee a position in a system they don't control, and an agency offering one is lying to you.

Anyone whose customers genuinely don't search for what they sell. Some things are bought through referral or tender only. If we find that in the audit, we'll say so.

Questions

Questions we get asked

Straight answers, including the uncomfortable ones. Anything else goes to the person who does the work.

Ask your own question
How is an SEO agency different from a freelancer?

Often it isn't, and a good freelancer beats a bad agency. The difference is coverage: a freelancer has one skill set and no backup when they get sick or land a bigger client. An agency should cover technical, content and links without you hiring three people.

Do you work with businesses outside the capital cities?

Yes, and regional work is often easier to win because the competition is thinner. Some regional markets are four operators, two with no website worth the name. Regional SEO leans harder on Google Business Profile and suburb pages than on links.

What do you need from me each month?

Roughly 30 minutes. Approvals on content, answers to the few questions only you can answer (what a job is worth, which services you want more of), and photos when you have them. Job photos off the ute beat any stock image.

Can you work with my existing web developer?

Yes, and we'd prefer to. On Shopify, WordPress and Webflow we usually implement ourselves. On custom builds we write change requests your developer can action, then check the deploy.

How do I know it's working?

Month one, technical fixes you can verify. Weeks 4 to 8, map pack movement and usually the first enquiries. From month three, organic traffic to pages that make money. If enquiries haven't moved by month six, something's wrong and we'll say so first.

What happens in month one?

Audit, keyword research and a written roadmap in the first fortnight. Then technical fixes, tracking so calls and form fills get recorded, and the Google Business Profile rebuilt. Content starts being written. You'll see work and a report, but not many results yet.

Free, by hand, no obligation

Pick the service, or let the audit pick it

Four fields: your website, your main competitor, your service area and an email address. Within two business days a real person spends 30 to 45 minutes on your site and sends back three genuine findings, one quick win you can action yourself, and one thing that needs help.

No automated PDF, no obligation, no sales call required. If you read it and decide to fix things in-house, that's a fine outcome.

Turnaround
Two business days
Follow-up
No sales call unless you ask

What clients say

In their own words

Upwork reviews, reproduced unedited apart from the spelling of Arbaz’s name.

  • Great service, great communicator, patient, kind, helpful, and knowledgeable. Arbaz delivered a solid report that listed all the issues we face with our site, and answered all our questions. Happy!

    Technical SEO Audit

    • Clear Communicator
  • I hired Arbaz to build links for our company website. He did well in his job. He manually outreached the website administrators and got us do-follow high DR/DA backlinks from the real website with high organic traffic, as we demanded. We noticed a great increase in our website domain authority due to the links Arbaz built for our website. He delivered on his commitments and was a pleasure to communicate with. I am extremely pleased with the outcome and will certainly work with Arbaz again.

    Building high authority backlinks

    • Accountable for Outcomes
    • Clear Communicator
  • Thank you for the invaluable SEO keyword research support you've provided during our recent projects. In a short period, your expertise has made a noticeable impact on our strategy and outcomes. Your ability to quickly identify relevant keywords and analyze market trends has been particularly impressive, directly contributing to enhancing our content's reach and effectiveness. Thank you Arbaz!

    SEO keyword research

    • Committed to Quality
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