Industry specialisation
SEO for Electricians Who Want Switchboards, Not Downlights
The work is there. The problem is that it arrives in lumps. Three quiet weeks, then a fortnight where you're turning people away, then quiet again. Meanwhile the jobs that actually pay, switchboard upgrades, rewires, EV charger installs, a compliance contract across a rent roll, go to whoever turns up in the map box when someone types "electrician Ringwood" at 8am.
SEO for electricians is mostly about fixing that. Not traffic, and not a blog nobody reads. Being in the top three results for the suburbs you already drive through, on the searches that come with a real budget attached.
Most electrical websites have one page called Services with eight bullet points. That page can't rank, because it isn't about anything.
- $990
- Entry price, published in full
- 30 days
- Notice to leave. No lock-in
- 1pm to 6pm
- AEST, senior-led, contactable
Domestic and commercial are two different SEO plans
Almost every electrician we speak to wants more commercial work and has a website built entirely for domestic.
Domestic is volume, decided in the map pack. A power point stops working, they search, they ring one of the top three. The whole decision takes ninety seconds. You win it with a properly built Google Business Profile, reviews, and suburb pages that are genuinely about that suburb.
Commercial is slower and won somewhere else. A facilities manager at a Dandenong warehouse searches "commercial electrician Melbourne" or "test and tag Sydney" and looks for evidence you've worked at their scale. Insurance certificates, project examples, SWMS, team size, whether you can run an after-hours shutdown. Those enquiries land on pages, not on a map listing, so the content has to exist first.
You can run both, just not off the same five pages.
Your Google Business Profile decides most of the domestic revenue
Two decisions cause most of the damage.
The primary category. "Electrician" is right for nearly everyone. Switch it to Solar Energy Contractor because you fitted a few systems and you'll quietly lose the everyday electrical searches. Add the rest as secondary categories.
The service area. Half the profiles we audit cover the entire metro, Werribee to Lilydale, because the owner figured wider was better. Google reads that as low relevance everywhere. Set it to the suburbs you'd drive to on a Tuesday and let content do the rest.
Then the parts nobody does: photos of real jobs with the van in shot, your licence number on the profile, weekly posts (a finished switchboard upgrade in Frankston will do), and the Q&A section answered before a competitor answers it.
Try it
What the page looks like when someone in your suburb searches
Three businesses get the map pack. Everyone else sits under a “more places” link almost nobody taps. Pick your trade, type your suburb, and see the difference the work is meant to make.
- 1Blacktown Electrical Co.4.8 ★ · 127 reviews · Blacktown
- 2A1 Electrical Blacktown4.6 ★ · 89 reviews · Blacktown
- 3Blacktown Electrical Group4.7 ★ · 64 reviews · Blacktown
- More places › (Your electrical business, and everyone else who does not get the call)
- example1.com.au › blacktownElectrical services in Blacktown
- example2.com.au › blacktownTop rated electrical near Blacktown
- example3.com.au › blacktownBlacktown electrical directory
The pages an electrical contractor actually needs
One page per service, then crossed with the suburbs that matter.
| Page | Why it earns its place |
|---|---|
| Emergency electrician | High intent, no patience, rings the first result |
| Switchboard upgrades | $1,800 to $3,500, and people research first |
| EV charger installation | Growing fast, barely any competition |
| Solar and battery | Higher ticket, longer decision, needs proof |
| Smoke alarm compliance | Legislated and recurring, QLD and VIC rentals |
| Rewiring | $8,000 to $20,000, one win pays for a year |
| Commercial electrical | Different reader, different content entirely |
| Level 2 ASP | NSW only, valuable, hardly anyone contests it |
Ceiling fans and downlights are worth a page each too. Small money, but they fill the gaps and those customers ring back later.
If you're a Level 2 ASP, give it its own page. "Level 2 electrician Penrith" converts hard, very few people can legally do the work, and most have buried it in a bullet point.
The EV charger opportunity, which almost nobody has claimed
This is the clearest gap in Australian electrical SEO right now.
Volume for "ev charger installation Brisbane", "tesla charger installer Perth" and the suburb versions has climbed steadily for three years. Those people have just spent $50,000 on a car and aren't price shopping a $1,500 install. Most electrician websites here say nothing about EV charging.
Build:
- An EV charger installation page covering load assessment, whether the switchboard can take it, single versus three phase, cable runs, and what an install costs.
- Brand pages if you're an approved installer. Tesla, Ocular, Zappi, Fronius. People search the brand plus their city.
- Suburb versions for areas with high EV uptake. Ashburton, Lane Cove, Mount Lawley.
- Clean Energy Council accreditation front and centre, next to your licence number and Master Electricians membership. Those signals help you rank and they close the enquiry.
Month by month
What the first year usually looks like, and when you can leave
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- Technical and local foundations
- Google Business Profile movement
- Organic rankings
- Compounding
- You can leave
Month 1
Setup-heavy. Crawl issues, tracking, the Google Business Profile, and the pages that earn money first. We do not dress month one up as results.
Typical timing, not a guarantee. Thirty days notice applies in any month, with no exit fee and no clawback.
Property managers are clients, not customers
A homeowner is one job. A property manager with 200 rentals is a contract.
Smoke alarm compliance is legislated, annual, and someone has to do it. Same with safety checks under the Victorian and Queensland rental rules. Scheduled revenue that fills the quiet weeks.
Here's the part that matters: almost no electrician has a page written for property managers, and the searches exist. "Smoke alarm compliance Cranbourne", "rental property electrical safety check Queensland". Write it for the agency, not the tenant. Turnaround across a rent roll, tenant access and no-shows, the certificate format their system needs, bulk pricing, one contact who answers the phone.
Email it to every agency in your area too. It sells as well as it ranks.
The maths against one callout a month
Our Local plan is $990 a month. Here's what it beats.
Four extra switchboard upgrades a month at $2,400 average is $9,600. At a 45% margin after materials and labour that's $4,320 gross profit against $990. You're ahead at roughly one and a half jobs, and a single $12,000 rewire covers the year.
The property management side is better again. One agency, 200 rentals, annual smoke alarm compliance at $120 per property, is $24,000 a year of scheduled work. Add safety checks and the reactive repairs that come with being their nominated sparkie and it's realistically $35,000 to $50,000. One contract, off one page.
Full pricing is on our SEO pricing page, no email gate.
Getting reviews, which suits electricians
The customer is usually standing right there while you test the circuit. Ask then, not by text three days later when they've forgotten your name. QR code on the invoice, sticker inside the van door. Two a month per van, and ask them to name the suburb and the job. "Replaced our switchboard in Greensborough, same day" beats "great service" ten times over.
When SEO for electricians isn't the right spend
Fully subcontracted to one or two builders and happy with it? Your problem is client concentration, not visibility. Booked six weeks out and not hiring, more leads means more people you disappoint. And in a town of 3,000 with two sparkies where everyone has both numbers, the volume isn't there. We'll say so in the audit rather than take the money.
Questions
Questions we get asked
Straight answers, including the uncomfortable ones. Anything else goes to the person who does the work.
Ask your own questionHow long before I see work coming in?
Google Business Profile movement usually shows in four to eight weeks, and that's where the first calls come from. Rankings for service and suburb pages land around month three or four, then compound from month six. Month one is setup, so anyone promising leads in week two is guessing.
Do I need a new website?
Usually not. If it loads on a phone in under four seconds, lets us add pages, and has your number at the top, it'll do. We'd rather spend your money on pages that rank than a redesign. If the site is genuinely broken we'll say so, and say why.
I do mostly commercial, does this still work?
Yes, but differently. Fewer searches, bigger contracts, longer decisions. The work goes into capability pages, project examples and the terms your buyers use: test and tag, thermal imaging, RCD testing, shutdown works. Expect month five or six before the pipeline moves.
What about EV charger enquiries?
Easiest category on the list to win, because so few electricians have built for it. An install page plus brand and suburb variants usually produces enquiries inside three months. Your accreditation and approved installer status matter more here than anywhere.
Do I have to write anything?
No. We interview you once for about forty minutes, pull the technical detail out of that, and write everything. You review it. We do want job photos from your phone, because real switchboards beat stock images every time.
Can I cancel?
Any time, with 30 days notice. No lock-in, no exit fee, and you keep everything we've built: the pages, the profile, the content. We'd rather you stayed because it works.
Free, by hand, no obligation
Get a free audit of your electrical business
Four fields: your website, your main competitor, the suburbs you service, your email.
Within two business days a senior person spends 30 to 45 minutes going through your site and Google Business Profile by hand. You get three real findings, one fix you can do yourself without paying us, and one thing that needs help. We'll also show where you sit in the map pack across your service suburbs. That's usually the part that gets attention.
No automated report, no obligation, no sales call unless you want one.
- Turnaround
- Two business days
- Follow-up
- No sales call unless you ask
What clients say
In their own words
Upwork reviews, reproduced unedited apart from the spelling of Arbaz’s name.
Working with Arbaz has been an absolute pleasure. His expertise in managing our off-page strategy is evident in the tangible results and increased visibility we've achieved. Arbaz is professional, diligent, and consistently goes above and beyond our expectations. He not only understands our goals but also offers insights that add tremendous value to our strategy. I appreciate his proactive approach and clear communication. We feel fortunate to have him as a part of our team and I highly recommend him to anyone looking for top-tier off-page strategy services.
Arbaz was incredibly helpful and dependable. His expertise in SEO is evident, and he did an outstanding job restoring many of our websites. I highly recommend working with him.
Great service, great communicator, patient, kind, helpful, and knowledgeable. Arbaz delivered a solid report that listed all the issues we face with our site, and answered all our questions. Happy!
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