SEO service
Ecommerce SEO Agency for Australian Online Stores
Your Meta cost per purchase was $18 two years ago. It's $31 now, and the creative burns out faster than your designer replaces it. Google Shopping is doing the same, a few cents a click at a time.
Paid acquisition is the only channel where the cost per order rises every year, and margin is where it lands. Most owners come to an ecommerce SEO agency when the spreadsheet stops working: revenue is fine, contribution margin isn't, and there's no lever left on the ad account. Organic is the one channel where the cost per order falls as it matures. Work you pay for in March is still producing orders in October at no extra cost, provided the work aims at revenue rather than at a traffic graph.
- $990
- Entry price, published in full
- 30 days
- Notice to leave. No lock-in
- 1pm to 6pm
- AEST, senior-led, contactable
Category pages are where the money is, and yours are probably empty
The searches with real buying intent are almost always category-level. Nobody types your SKU name. They type "mens leather boots australia" or "stainless steel water bottles". Those queries carry volume and commercial intent, and the page Google wants to rank is a category page.
Most Shopify stores ship a category page that is a title and a product grid. Against a competitor whose category page actually says something, you lose the highest-value query on the site. A page that earns the ranking has:
Unique copy that answers buying questions
, above or below the grid: sizing, materials, what to choose for what use, delivery and returns. Two hundred useful words beats eight hundred padded.
Faceted navigation that doesn't leak
junk URLs into the index.
Internal links that mean something
to your best sellers in that category, and across to sibling categories a shopper would consider next.
Reviews surfaced on the page
, not buried on individual products.
A sane URL and breadcrumb path
Month by month
What the first year usually looks like, and when you can leave
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- Technical and local foundations
- Google Business Profile movement
- Organic rankings
- Compounding
- You can leave
Month 1
Setup-heavy. Crawl issues, tracking, the Google Business Profile, and the pages that earn money first. We do not dress month one up as results.
Typical timing, not a guarantee. Thirty days notice applies in any month, with no exit fee and no clawback.
Product pages when you have 3,000 SKUs
You cannot write 3,000 unique product descriptions, and any ecommerce SEO consultant who says otherwise is selling copywriting hours. Manufacturer descriptions pasted across every retailer in the country don't help you rank, but replacing all of them isn't the answer either.
We sort the catalogue by revenue over the last twelve months and by search demand for the product name and its variants. The top slice, usually 50 to 200 SKUs, gets properly written copy, and those pages carry most of the money anyway.
The long tail gets templates that pull attribute data into readable sentences rather than a spec dump, review prompts timed a week after delivery, and customer questions published on the page. That's how you rank for phrasing no copywriter would guess. Products with no revenue and no demand get left alone.
Compare the models
What you are actually buying, laid side by side
Three ways people have bought SEO before they ring us, and the way we sell it.
SERPDrive
$990, $1,990 or $3,490 a month
- Who does the work
- The senior who scoped it. No account manager, no junior handover, contactable 1pm to 6pm AEST.
- What the report shows
- The deliverables listed for your tier, every month, with the work shown and an honest read of the numbers when they are not moving.
- When it goes wrong
- At the three month mark we go through the data honestly. If the volume in your niche is too thin, we say so rather than roll you into another quarter.
- The contract
- None. Thirty days notice in writing, any month, no exit fee and no clawback. You keep everything.
Out of stock and discontinued products
Getting this wrong bleeds authority quietly for years, and stock moves faster than anyone's documentation.
| Situation | What to do |
|---|---|
| Temporarily out of stock | Keep it live and indexed. Show restock timing, alternatives and a back-in-stock alert. Never 404 it. |
| Discontinued, direct replacement exists | 301 to the replacement product. |
| Discontinued, no replacement, category still alive | 301 to the parent category. |
| Seasonal, coming back next year | Keep the page, mark unavailable, leave links intact. |
| Variant deleted, never real, or spam URL | Let it 410 so it drops out cleanly. |
The most common mistake is 404ing everything on delete, throwing away pages with years of links behind them. Second is redirecting every dead product to the homepage, which Google treats as a soft 404 and ignores.
Structured data and free product listings
Product, Offer and AggregateRating markup puts price, availability and star ratings into your result, a click-through gain on a ranking you already hold. BreadcrumbList swaps the URL for a readable path.
A clean feed into Google Merchant Center also earns free product listings in the Shopping tab and the main results, at no cost per click. Plenty of stores run a feed for paid Shopping and have never checked the free surfaces.
Shopify, WooCommerce and the platform you're on
Shopify does three annoying things: forced /collections/ and /products/ paths, the same product reachable at several URLs depending on the collection it was browsed from, and limited control over crawl directives. All manageable once you know where the canonical and template edits live. More on our Shopify SEO page.
WooCommerce gives you total control and, usually, a six second load time courtesy of fourteen plugins, so speed comes first there. See WordPress SEO. BigCommerce sits in between.
Measured in revenue, not sessions
Organic sessions on their own are a vanity number for a store. What we report monthly:
- Organic revenue and its share of total revenue
- Organic conversion rate, split by new and returning
- Revenue per session by landing page type: category against product against blog
- Assisted conversions, because organic often opens the session paid closes
- Blended acquisition cost trend across all channels
The maths on your average order
A store doing $1.2m a year with 18% from organic earns $216,000 from that channel. A 40% lift over twelve months takes it to $302,000, an extra $86,000 a year, about $47,000 in gross profit at a 55% margin.
Growth at $1,990 a month costs $23,880 for the year. Authority at $3,490 costs $41,880. The honest part: months one to three are foundation work, category rebuilds, index control and technical fixes, and revenue barely moves. The curve bends in month four or five, and most of that $86,000 lands in the back half of the year. If you need revenue in eight weeks, spend it on ads instead.
What this costs
Growth at $1,990 a month suits most stores under about 500 SKUs. Authority at $3,490 fits larger catalogues and stores competing nationally on head terms. A standalone ecommerce SEO audit is $2,500 and covers up to 5,000 URLs: crawl analysis, index bloat mapping, facet strategy and a prioritised fix list. Full detail on SEO pricing. No lock-in, 30 days notice.
Run the sum
How many enquiries a month each tier has to bring in
The only sum that matters, and it changes completely with what you sell. Move these to your own numbers.
Each enquiry is worth about $420 at that rate. That is revenue, not margin, so apply your own margin.
Local
$990 a month · One service area
3 enquiries a month to break even
GrowthMost common
$1,990 a month · Multi-suburb or service
5 enquiries a month to break even
Authority
$3,490 a month · Competitive metro
9 enquiries a month to break even
Fees are the published monthly prices, in Australian dollars, ex GST. If the number for Authority is not realistic for your business, Authority is the wrong buy, and we will say so.
Questions
Questions we get asked
Straight answers, including the uncomfortable ones. Anything else goes to the person who does the work.
Ask your own questionHow long before organic revenue moves?
Small technical wins show in four to six weeks. Real revenue movement starts month three or four and compounds from month six. Anyone promising a lift in month one either has a badly broken site to fix or is lying.
We're on Shopify, is that a problem?
No. The quirks around collection URLs and duplicate product paths are solvable inside the theme and metafields. We work on Shopify more than any other platform.
Do you write product descriptions?
For your highest-revenue and highest-demand products, yes, inside the retainer. For 3,000 SKUs, no, and nobody should. We build templates and review systems for the tail, and tell you which products aren't worth words.
Can you work alongside our Google Ads agency?
Yes, and it usually goes well. We share keyword and search term data both ways, and once organic covers a term properly you can pull paid spend off it.
What about 3,000 products, can you really optimise them all?
Not individually, and pretending otherwise would be dishonest. We optimise categories fully, top revenue products properly, and the rest through templates, structured data and reviews.
Should we build a blog?
Only after categories and product pages are sorted. Blog traffic converts at a fraction of category traffic, so it's last. When we do it, it targets buying questions, not lifestyle content.
Free, by hand, no obligation
Find out where the revenue is leaking
Send us your store URL, your main competitor, your platform and an email address. Within two business days a senior person spends 30 to 45 minutes on it by hand and comes back with three findings: how your category structure stacks up, how much index bloat your filters generate, and where revenue is leaking. One will be something you can fix yourself without paying us. No automated PDF, no obligation, no sales call.
- Turnaround
- Two business days
- Follow-up
- No sales call unless you ask
What clients say
In their own words
Upwork reviews, reproduced unedited apart from the spelling of Arbaz’s name.
Working with Arbaz has been an absolute pleasure. His expertise in managing our off-page strategy is evident in the tangible results and increased visibility we've achieved. Arbaz is professional, diligent, and consistently goes above and beyond our expectations. He not only understands our goals but also offers insights that add tremendous value to our strategy. I appreciate his proactive approach and clear communication. We feel fortunate to have him as a part of our team and I highly recommend him to anyone looking for top-tier off-page strategy services.
Arbaz was incredibly helpful and dependable. His expertise in SEO is evident, and he did an outstanding job restoring many of our websites. I highly recommend working with him.
Great service, great communicator, patient, kind, helpful, and knowledgeable. Arbaz delivered a solid report that listed all the issues we face with our site, and answered all our questions. Happy!
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