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SEO Results From Nine Engagements, With the Chart Behind Each One

Most agency results pages give you a percentage and a logo. These give you the Ahrefs dashboard, the window it covers, the ratios that explain it, and a page each where the numbers get read properly.

These are the SEO results from nine engagements Arbaz ran between 2022 and 2024. Every figure comes from the client's own Ahrefs Site Explorer at the date shown, and every engagement opens onto its own page with the chart and the full reading.

$990
Entry price, published in full
30 days
Notice to leave. No lock-in
1pm to 6pm
AEST, senior-led, contactable

Free manual audit

Four fields. A senior spends 30 to 45 minutes on your site and comes back within two business days.

The one who keeps beating you. A name or a web address, whichever you have.

Two business days, written by a person. No obligation, and no sales call unless you ask for one.

Read the limits before you read the numbers

There are four, and they matter more than any figure on this page.

  • This is traffic data, not money

    Ahrefs estimates organic visits, ranking keywords and referring domains. It does not know how many of those visits became an enquiry, a booking or a sale, and none of these clients supplied that. Anybody showing you revenue from an Ahrefs screenshot is showing you something the screenshot cannot contain.

  • The clients are not Australian

    This work came through Upwork and the traffic is overwhelmingly United States, with some European and Asian markets. The search mechanics move across borders. The local ones, a Google Business Profile, a map pack, suburb pages, do not appear here at all.

  • Nobody is named

    These clients engaged a freelancer, not a marketing case study, and none of them agreed to appear in one. Sector, platform and market are as specific as this gets.

  • "Traffic value" is a comparison, not income

    It is what Ahrefs thinks the same visits would cost through Google Ads. It is useful for scale and useless as a revenue figure.

The engagements

What the nine have in common

Three things repeat.

  1. The starting point mattered less than people assume

    The car rental site ran the lowest domain rating in the set at 21 and still roughly tripled its traffic over a year, to 17,000 visits a month. Authority helps. It is not the gate.

  2. Depth beat head terms

    The men's fashion site finished on 11,900 monthly visits with only 219 keywords in the top three. That ratio says the traffic came from thousands of smaller terms rather than a handful of big ones, and that is a more durable position than ranking first for one phrase.

  3. Six months was enough to see the shape

    The crypto platform and the renovation site each roughly tripled inside six months. The parenting site took longer and went further, from almost nothing to 95,300 visits a month, with keywords up 22,900 and top three positions up 993 on Ahrefs' own reported change.

    These nine are not the whole portfolio. Four further engagements from the same period are not published: two where traffic finished roughly where it started despite the link profile growing, one that climbed strongly and then gave back about a third of its peak, and one that doubled but ended the window well below the peak it hit in January. If you want them walked through, ask in the audit and you will get a straight account.

How this translates to an Australian service business, and where it does not

The transferable part is the method. Technical work before content, content before links, and a structure that gives Google something to rank before anyone spends money on authority. The logistics engagement on this page is what happens when that order gets reversed.

The part that does not transfer is local. None of these sites depended on a Google Business Profile, a map pack position or a suburb page, because none of them sold to somebody standing in a suburb. A plumber in Blacktown or a childcare centre in Frankston is a different problem, and most of it is solved in the profile and in pages tied to real places. That work is described on the local SEO page rather than here.

So use this page for what it is: evidence that the technical and content side has been run repeatedly, at scale, in markets harder than Australia, with the failures visible.

What this costs

Costs, in fullAUD, ex GST

Published, and on the SEO pricing page rather than behind a form. Local is $990 a month, Growth $1,990 and Authority $3,490, with no lock-in and 30 days notice. One-off work sits alongside it: an SEO audit at $1,500, an ecommerce audit at $2,500, a site migration from $3,500 to $8,000.

Which tier suits you depends on how many pages and how many markets need moving at once, and that is a conversation, not a quiz. The audit below is free and comes back either way.

Run the sum

How many enquiries a month each tier has to bring in

The only sum that matters, and it changes completely with what you sell. Move these to your own numbers.

Each enquiry is worth about $420 at that rate. That is revenue, not margin, so apply your own margin.

  1. Local

    $990 a month · One service area

    3 enquiries a month to break even

  2. GrowthMost common

    $1,990 a month · Multi-suburb or service

    5 enquiries a month to break even

  3. Authority

    $3,490 a month · Competitive metro

    9 enquiries a month to break even

Fees are the published monthly prices, in Australian dollars, ex GST. If the number for Authority is not realistic for your business, Authority is the wrong buy, and we will say so.

Questions

Questions we get asked

Straight answers, including the uncomfortable ones. Anything else goes to the person who does the work.

Ask your own question
None of these are Australian. Why should that convince me?

It should convince you of some things and not others. Crawl, indexation, site structure, content depth and link acquisition work the same way in Ohio as in Orange. Map pack position, service area targeting and review velocity do not appear here at all, and if your business lives or dies on the three-pack, judge us on the local pages instead.

Are these all of them?

No, and the page says so. Four more from the same period are not here: two that finished flat, one that lost ground after a strong run, and one that grew but finished below its own peak. Nobody's portfolio is all winners, and if you want those four explained, ask during the audit.

These are Ahrefs numbers. Are they accurate?

They are estimates and they run high or low depending on the market. Treat them as a shape and a scale rather than a count. The alternative, a client's own analytics, is not ours to publish.

Can you show me the actual sites?

No. These clients hired a freelancer and none of them agreed to be a reference, so naming them now would be a decision made on their behalf. If a named reference matters to you, say so early and we will tell you honestly that we do not have one yet for an Australian client.

What would my version of this page look like?

Smaller numbers and better ones. A trade business does not need 95,000 visits. It needs forty of the right ones in the suburbs it drives to, and the reporting that matters is map pack position by suburb and enquiries by page, not a traffic line.

Free, by hand, no obligation

Get the free audit and judge the reasoning

Four fields: your website, your main competitor, the suburbs or markets you service, and your email. Within two business days a senior person spends 30 to 45 minutes on your site by hand and sends back three real findings, one you can action yourself without paying us, and one that needs proper work.

No automated PDF, no obligation, no sales call unless you ask for one. If your site does not need an agency yet, that is what the audit will say.

Turnaround
Two business days
Follow-up
No sales call unless you ask

What clients say

In their own words

Upwork reviews, reproduced unedited apart from the spelling of Arbaz’s name.

  • Thank you for the invaluable SEO keyword research support you've provided during our recent projects. In a short period, your expertise has made a noticeable impact on our strategy and outcomes. Your ability to quickly identify relevant keywords and analyze market trends has been particularly impressive, directly contributing to enhancing our content's reach and effectiveness. Thank you Arbaz!

    SEO keyword research

    • Committed to Quality
  • I had the pleasure of working with Arbaz, an exceptional SEO Specialist who surpassed my expectations. From the start, his professionalism and expertise were evident. He conducted a thorough website audit, developed a tailored strategy, and optimized on-page elements and off-page backlinks. His knowledge of the latest SEO trends and proactive recommendations greatly improved our website's visibility and organic traffic. His ability to collaborate with the content team and implement technical SEO optimizations further solidified their effectiveness. Overall, I highly recommend this SEO Specialist for his remarkable results and dedication to driving business growth.

    SEO Specialist, ranking on page one

    • Professional
    • Collaborative
    • Detail Oriented
    • Solution Oriented
  • We had an amazing work experience with Arbaz in the past, so we decided to rehire him for the SEO dofollow link building for our other websites. He delivered excellent results and met our expectations. He is a highly skilled and reliable SEO expert. We will definitely hire him again for our future projects. Thank you for your hard work and dedication. 👍

    Repeat engagement, link building

    • Committed to Quality
    • Reliable
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